Design Brief & Approach
Design a 12-page magazine within the corporate folder for tourist flying with Singapore Airlines into Singapore. The approach taken is to tap on the features of the plane to design and elevate the one's experience when interacting with the corporate folder.
Front & Back Folder Design
A die-cut shape of the window on the front of the folder allows the users to see through - it is a scenery of Singapore! This reminds them of the flying experience with SIA.
A die-cut shape of the window on the front of the folder allows the users to see through - it is a scenery of Singapore! This reminds them of the flying experience with SIA.
The back pocket of the corporate folder is a shape of SIA plane’s tail. Which completes the whole experience of the folder by featuring the features of SIA’s plane.
Inside Magazine Design
A 12-page zig zac fold magazine. Featuring SIA’s background, awards and attractions offered via SIA’s tourism package. Wanted to try something different hence did not go for the normal magazine flip layout. Will be sharing more on the down below!
Design Concept
Above features 4 pages which showcase the attractions offered when one signs up for the tourism package via Singapore Airlines. The attractions are placed inside a plane's window, making the experience unique and memorable.
Above features 4 pages which showcase the attractions offered when one signs up for the tourism package via Singapore Airlines. The attractions are placed inside a plane's window, making the experience unique and memorable.
Here is an overview of 12 Page Layout front and back.
Thank you for viewing!
