The square outline as it inspires stability, trust, strength, and professionalism. It gives a flat look, which looks much better on screens and it is evident that a bulk of the market uses smartphones or tablets. The main symbol of the logo is the Bumpa, derived from the original logo, which represents the wisdom and knowledge capacity of the firm. The Bumpa designed in a negative space, protected inside a flower with 4 petals representing the 4 pillars of GNH. The negative space keeps the logo simpler and adds depth, instead of adding multiple elements and overcrowding the logo. We incorporated a new font, Aileron, for the simplistic look at the same time modern and edgy.