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PULLUP Branding - A retro-looking brand - DVD Course

PULLUP is a ficticious brand for an old-styled course presented in a CD-Rom as if it was DVD intended for an educational use. 
One of the main principles of this project, which was kept in mind during all the process was to use the skeumorphic style and give it an old-fashioned look. 
In order to achieve the realistic look intended gradients became very relevant. In this case, mixing different scales of white and black we get a very convincing metal texture look.
All of the items shown here are perfect examples of the exposed below. Gradients help achieve a realistic look. Also, giving them a reflection and shadow effect help emphasize this style.
Images below are the DVD Cover, front and back as well as some UX screens that could be shown when running the DVD. In them, we can also observe this same style.
Renders of the case, both open and closed. Showcased in the last picture is the open cover, where the DVD is located.
PULLUP Branding - A retro-looking brand - DVD Course
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PULLUP Branding - A retro-looking brand - DVD Course

Published: