THE BRAND
The designer of ih paper created the Red Dot award winning product of portable paper furniture, made with high quality paper and constructed with a honeycomb structure to ensure durability. The brand was originally designed in China, and ihSlinky Furniture became the North American distributor.
OBJECTIVE + APPROACH
To showcase the products to a western audience, we decided to focus on its portability, aesthetics, and environmental friendliness. The majority of our population are renting properties, especially students, thus ihSlinky products would be most suitable for them. We filmed a promotional video with age appropriate models to show the furnitures and create a fun and happy brand image. To further showcase the portability of the pieces, we brought them on a road trip and took photos along the east coast of the US.
