In this Marvel and DC age, it’s sometimes easy to forget that we have our very own comic book heroes here in India. Set in idyllic Indian hamlets and known for his folksy wisdom, Chacha Chaudhary is perhaps the best-known homegrown comic hero. I recently got a chance to pay homage to my childhood hero with this campaign for the GSK antacid brand, Eno. Not only did I unlock fanboy points by working with the legendary Pran’s family and their team of illustrators, I also was privileged to guide them into the Insta Age.
The work was recently awarded a Gold at The Abbys One Show Awards in Best Of Online Video category.
Of course, none of this would have happened without a brave client @ GSK Eno India. And our talented creative partners at Pran’s Features, K Silent Productions. Thanks also to team Korra for helping with mobile first Insta-comics.
