Branding for integrated advertising campaign. Meaning content, and implementation
mechanisms belongs to “IQ marketing” — advertising agency which I work on this
project with, my role—design and art-direction.
The mission of the campaign “Share your family story”—to sing an ode to every Russian family,
writing stories of her mental life. For the collection of stories organized a large-scale expedition,
which will last until the end of the year. Its members are traveling to cities in Russia, write stories,
collect unique photo and video materials which will lay in the basis of a documentary film.
Red Flag Label created by Timur Salikhov.
Russkiy Sahar
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425
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Russkiy Sahar

Branding for integrated advertising company
35
425
1
Published:

Creative Fields