Designed at Royale for Nike.
These images, spanning three concepts, were part of a pitch aimed to advertise the arrival of Nike iD 6.0 shoes. The iD brand is all about personal customization. From color and material, right down to shape of the sole.
Source: ksmith.tv/nike_id.html
Concept One
In concept one, 6.0 athletes customize their signature shoe by moving across a blank model. As the athlete moves across the shoe, an array of customizations are left in their wake.
Concept Two
Concept two explores zoetropes. Still images comes to life with the narrative as we jump from one zoetrope to the next.
Concept two explores zoetropes. Still images comes to life with the narrative as we jump from one zoetrope to the next.
Concept Three
Concept three is about deconstructing a blank shoe, laying out its anatomy, and reconstructing it with specific customizations.
