Drivers Republic - Speed
Online program identity for online race-driving magazine Drivers Republic featuring short visual stories interpreting key values associated with the brand.
Online program identity for online race-driving magazine Drivers Republic featuring short visual stories interpreting key values associated with the brand.
Role: Concept, Direction, Design, Production · Client: Drivers Republic (Skidmarks)
Credits: Co-Creator: Tina Dueholm
Credits: Co-Creator: Tina Dueholm
Insight
Drivers Republic (Skiddmark) is an online race-driving magazine and features the latest news, views and reviews within the industry. Drivers Republic hosts some of the best race-driving journalist in the UK and has thousands of loyal follows on their website every day.
Challenge
Drivers Republic approached me when they were to launch their new on-line television channel. The channel was to feature news and reviews within the race-driving industry. They needed an effective visual identity for their program idents to tie all their different programs together. The brief was to make a design that supported and interpreted their brand and was capable of evolving into a series of idents over time.
Solution
Based on interviews and the brief given by Drivers Republic I carefully chose single words to define Drivers Republic as a brand. I then developed a concept and designed a unique visual universe featuring a race driver’s helmet. The helmet was to feature in short visual stories interpreting the words defining the brand. The first story I directed interpreted the word speed. I ensured that the identity could evolve over time by presenting additional words for interpretation like style, power and technique – each having a unique visual story affecting the race driver’s helmet. The minimalistic style and tight execution effectively tied all Drivers Republic’s different programs together and brought strength and conviction to their brand.
Drivers Republic (Skiddmark) is an online race-driving magazine and features the latest news, views and reviews within the industry. Drivers Republic hosts some of the best race-driving journalist in the UK and has thousands of loyal follows on their website every day.
Challenge
Drivers Republic approached me when they were to launch their new on-line television channel. The channel was to feature news and reviews within the race-driving industry. They needed an effective visual identity for their program idents to tie all their different programs together. The brief was to make a design that supported and interpreted their brand and was capable of evolving into a series of idents over time.
Solution
Based on interviews and the brief given by Drivers Republic I carefully chose single words to define Drivers Republic as a brand. I then developed a concept and designed a unique visual universe featuring a race driver’s helmet. The helmet was to feature in short visual stories interpreting the words defining the brand. The first story I directed interpreted the word speed. I ensured that the identity could evolve over time by presenting additional words for interpretation like style, power and technique – each having a unique visual story affecting the race driver’s helmet. The minimalistic style and tight execution effectively tied all Drivers Republic’s different programs together and brought strength and conviction to their brand.
Previsualizations
