Lightning Catalog
Power Rangers Lightning Collection
Project Type: Print Publication | 24 pages
Deliverables: Cover-to-Cover Catalog
Overview: The Power Rangers toy line under Hasbro Pulse is where you’ll find some of the best product offerings and experiences from the brands you love, a glimpse at more behind the scenes material and insider details that you can’t get anywhere else. With the Lightning Collection the legacy continues with figures, vehicles, collectibles, and roleplay toys from Hasbro, celebrating ranger teams from Mighty Morphin to the Beast Morphers. Imagine all the action of Power Rangers with collectible toys from Hasbro!
Solution: With over 25 years of being the TV screen it was important to showcase the strength and power of the all the different rangers we have watched as kids growing up. By playing with scale and proximity I was able to show off the different poses and action ability of the ranger figures. Using the ranger and villains at different scale allowed for the creation of dynamic compositions from page to page. A square format and grid was created to lend itself to the brand's use of lifestyle photography of the rangers which were square photos. Creating a square catalog enhanced the use of photography and personality of the brand. The use of colored halftones were used to reference the power rangers comicbook series and gave each page a sense of flow and action.
The Layout Process
Flatplan: Creating a flatplan of all intended pages guided the digitalization and iteration process. Throughout the process two extras spreads were added to showcase two of the selling points for the action figures. In the end the final printed magazine was comprised of 24 pages, cover to cover.
Layout Sketches: 24 layout sketches were created for potential placement ideas of elements and products. These sketches were used to showcase the different rangers and villains in the way to bring out a nostalgic feeling and to show the fun ways to play or display.
Skeleton Spread: A skeleton spread was created to showcase the use of typography choices and page elements. The used of the skeleton spread set up a blue print for the layout from page to page. The spread includes the placement of photos, the use of type-setting choices and other elements related to the rangers and the TV show. The skeleton spread also showcases the implementation of the brand's lightning bolt mark used as a folio.
The Final Solution
The executions shown were created for a class project, with no affiliation to Hasbro Pulse.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Hasbro Pulse. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Hasbro Pulse does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
