An Urgent Message from the Heart - Coex Anamorphic
Overview
We are proud to present our anamorphic art project at the COEX Media Plaza in Seoul, Korea.
We hope to deliver a message of support, respect, hope and gratitude to all those who have been affected by the Coronavirus epidemic in any way.
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The video is being broadcast simultaneously across a total of five different locations: Parnas Media Tower, H-Wall Media, K-POP Square Media, Kwangjang Media, and at the COEX Media Tower.
The project was spearheaded by the Korean government and the Ministry for Culture, Sports and Tourism. The project quickly received a bounty of support and messages from across the nation, delivering hope and thanks to medical staff, the self-employed, young people, and seniors.
The video is being broadcast simultaneously across a total of five different locations: Parnas Media Tower, H-Wall Media, K-POP Square Media, Kwangjang Media, and at the COEX Media Tower.
The project was spearheaded by the Korean government and the Ministry for Culture, Sports and Tourism. The project quickly received a bounty of support and messages from across the nation, delivering hope and thanks to medical staff, the self-employed, young people, and seniors.
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The content of the project is a signal of gratitude towards the medical professionals of Korea, with people calling them “super doctors!” and giving words of encouragement. To the local business owners we wish for a bright and prosperous 2022. To the younger generation chasing their dreams we say ”We believe in you!”, and to the wise and elderly we express “be careful of covid-19, look after yourself!”. All these messages, full of warmth and hope, come from the people of Korea.
The content of the project is a signal of gratitude towards the medical professionals of Korea, with people calling them “super doctors!” and giving words of encouragement. To the local business owners we wish for a bright and prosperous 2022. To the younger generation chasing their dreams we say ”We believe in you!”, and to the wise and elderly we express “be careful of covid-19, look after yourself!”. All these messages, full of warmth and hope, come from the people of Korea.
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We want to extend our gratitude towards all those who participated in creating this heart-warming project.
We want to extend our gratitude towards all those who participated in creating this heart-warming project.
Through this project we hope that citizens all across Korea might be able to find a little bit of strength and hope during what has been an incredibly difficult and painful time. Normality will return soon, and we pray for everyone's safety, health and happiness until then!
Full Version
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긴급마음문자 - 코엑스 아나몰픽
Overview
대한민국 서울 코엑스 미디어광장에서 코로나바이러스로 지친 국민들에게
응원의 메세지를 전달하는 아나몰픽 프로젝트를 진행했습니다.
영상은 파르나스 미디어타워, H-wall 미디어, K-POP 스퀘어미디어, 광장 미디어, 코엑스 미디어 타워 총 5군데에서 동시 송출 되고 있고 대한민국 정부, 문체부 주도로 진행된 프로젝트이며 전국의 시민들에게 감사,응원의 메세지를 사전 공모받아 의료진,자영업자,청년,청소년,어르신들에게 희망의 메세지를 전하고있습니다.
내용으로는 / 든든한방패 의료진에게 "힘을내요! 슈퍼의료진" / 동네를 지키는 사장님에게 "쨍하고 해 뜨는 2022" / 꿈을 찾는 청년들에게 "22년 고민보다 GO!" / 우리의 미래 청소년들에게 "너희들의 꿈을 응원할께" / 경륜과 지혜의 어르신들에게 "코로나조심, 건강하세요" / 대한민국은 국민 덕분에 /등의 메세지로 구성되어있습니다.
뜻깊은 프로젝트에 참여했다는 점에서 감사하며, 모두가 어려운 이 시기에 조금이라도 희망과 힘이 되었으면 좋겠습니다. 다시 일상으로 돌아가길 기대하며, 모두 힘내시길 바랍니다.
Client - 문화체육관광부
Agency - CJ
Production - Sangwha
Production - imagopictures
Director - Joo Sung Hun
3D Director - Lee Hyuk Soo
Motion Graphic - Park Sung Hyun, Lee Sung Soo, Kim Han Gyeol, Choi Hyung Suk, Lee Jung Hyun, Kim Ji Yoon
