Kinetic
Design Dough Brief
"Electric, driverless vehicles are seemingly just around the corner. The year is 2040 and the personal car has been replaced by a new national automated car service called Kinetic. At the touch of a button in an app a driverless car can be called within a few minutes and will take you wherever you wish to go for a small fee. The vehicles are completely green, completely automated and designed to eradicate emissions, traffic and road fatalities."
Brief:
To create a brand and campaign to bring the new service Kinetic to market, the design should be inspiring, educational, revolutionary and thought provoking. Think Tesla meets Uber.
From this brief, I went down the route of being able to have your freedom when riding with the service Kinetic. You're able to play your own music, have those 'what happened last night?' conversations and actually be able to enjoy a trip to wherever you wish to go.
'Sick of those awkward silences on your way to work? Use Kinetic.'
