Facebook. Astrology

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Screw it, let’s talk astrology is Facebook Group where members seek and give self-care tips based on their horoscope.

"Take On The 12 Houses of Self-Care" is digital 360 experience within Facebook's More Together campaign, specifically created in collaboration with 'Screw it, let's talk astrology' members. The idea was for the experience to be a coliseum in which the user could have a fresh take on the zodiac.

We developed a set of 12 characters and cards inspired by the signs. As the cards came to screen the viewer could look for his or her house and see the creature come to life. After a few seconds all the cards would flip revealing a self-care tip curated by members of the group on their backs.

Client: Facebook

Producers: Mona Lisa Farrokhnia / Sabrina Bajaj / Tom Gorman
Creative Team: Garrett Jones / Ivan Djayaputra / Peter Albores / Tanya Karpitskiy / Elizabeth Bassett

Production Company: 1stAveMachine
Executive Producer: Sabrina Elizondo

Production Company: Hueso

Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo

Character Design: Martin Vinograd
CG Lead: Gastón Duranovich
Character Development: Julio Marquez
Animation: Leandro Feuz / Javier Bianchi
TD & Compositing: Matías Mastrogiano
Render Wrangler: Esteban Bocco

Sound Design: Bamba