Ray Ban commissioned me to create a campaign to celebrate Sunglass Hut's 50th anniversary and the partnership they had for all these years. The campaign included model and still images that were to have illustrations all around them in a funky-celebratory vibe.
There were two rounds of sketches to get to the final designs for both the still versions and the model ones. Initially, the client didn't want any text on the images, but for the second round they added the tagline and the names of the sunglasses designs to the images.
The client needed the designs in three very different proportions and so there was a lot of adaptation from the original sketches to the final files.
Finally, the client also asked for 200 hand-painted cases to be gifted to special clients. This was a challenge for me since I'm not used to working in customizations, but ended up being super fun and meditative.
Thank you!
