This is the type of project I long for when I talk about branding. Taking a brand that exists only as a preliminary idea, and bringing it to life, slowly but steadily. Because that's also how I think quality branding is done, over time. Nothing good is ever born in a rush, and this is what I was given here: the luxury of time!
Armistice was born around December 2018, and has been evolving ever since. I've had the pleasure of defining its original art direction, and have been behind its visual evolution ever since.
These cigars are rolled by hand, and are aimed at aficionados from all over the world who will enjoy a moment to decompress and savor a premium cigar. So just like our cigars are meant to be enjoyed responsibly, I thank you for being here. And if you think my work is worthy of it, please like it or even maybe, share it around. And if you are 21 or older and would like to taste the cigars for yourself, head over to Bellhopcigars.com to get your hands on some.
Defining the base of what will become a brand requires time and the will to take a step back once in a while, to consider the way things are shaping up and compare that with the original intentions. Are we on target? Is our tone the right one? What are we even trying to say here? Creating the building blocks of a cigar brand that's of premium quality but that isn't pretentious was indeed a nice challenge, but one I enjoyed every step of the way, and still do. Embossing? Metallic ink or foil? One or two bands?
Brands evolve and become something that's tangible when we begin to understand the nature of their personality. The Commemorative Series was the first in what has started to spring in various directions already. The Liberation Series came out a year after the launch of Armistice, and this year, a special collection created exclusively for the former all-star NHL goalie, Martin Brodeur. How will this adventure continue to evolve? Follow Armistice Cigars to find out for yourself!