Base is a media content studio that positions itself as hipsters, but can wear a formal suit with convers and a mohawk. Base is a mixture of styles and images, it is a metamodern and postirony. Base is the basis, the foundation, and we show it literally in the logo and build all communication on it. This is a dynamic logo that stretches to form a kind of base on which we will place any necessary meanings. By doing this, we will show that there is this and there is a base and there can be a variety of content, from complete madness to conformism.