StyleDoubler
Brand Identity
Digital
2021
New visual identity for influencer marketing platform
StyleDoubler is a leading influencer (KOL) marketing platform in South East Asia. Their product tracks performance and connects their users with hundreds of brands and campaigns, all across the region. With strong growth of team members and customers coming onto the platform, they needed to create a brand identity for that was clean, simple and elegant- something that could be communicated throughout both products as well as marketing.
Chicken and egg
Marketplaces often fall into the trap of trying to please too many parties and brands end up looking bland.
Styledoubler’s identity is designed for versatility, working across categories (beauty, gaming, lifestyle etc.) as well as different situations from more corporate communications to edgy social media content.
New identity and design system
Heart of the business is the social media creators the platform represents and they are present throughout the communication and visuals.
Brand colors play a key role in UI design system and different shades were created using https://www.tailwindshades.com/ which then become customised gradients with the handy https://www.noiseandgradient.com/ tool. Dynamic and evolving gradients breath life to the identity.
