Creative direction and design for my brand Florania.
In July 2021, Florania presented Freaky Flora Collection One, strongly inspired by craftsmanship and natural processes and the enthusiasm for the choice of sustainable materials with an optimistic view towards the future.
Linked to artisanal and multicultural techniques such as natural dyes (indigo, cochineal, sandalwood, aloe) Shibori (Japanese knot dyeing technique), patchworks and Boro (Japanese patchwork), the waste materials dictate intricate patterns, flanked by more linear looks enhanced by sustainable materials, such as organic cotton and bamboo.
Florania is a brand guided by an optimistic and progressive vision of fashion and the future, with an attention to craftsmanship and a “horizontal” design process in which every brain is valued.
The ethics behind the brand is based on the Solar Punk philosophy, a subculture directly linked to a post-punk attitude for experimentation and aesthetics of do-it-yourself (DIY) and by the Arte Povera artistic movement, especially in the use of materials and multicultural techniques that are still practiced with a ritual process (natural South American dyes and Shibori dyes, patchwork, embroidery).
PRESS: Visore X Magazine.
PRESS: Mulieris Magazine.
Fabio D'Onofrio - art director.
Chiara Predebon - photography.
Alessandro Pompili - MUA and hair.
Clothes and styling by us.
Thanks to Matilde Pelizzoni, Nicolò Veneruso, Fedra De Bastiani, Gloria Costani.
In a field
I am the absence
of field.
This is
always the case.
Wherever I am
I am what is missing.
"Keeping Things Whole" from Selected Poems by Mark Strand, 1979, 1980
꒰･᷄ु௰·᷅ू꒱
