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JVFR - Brand identity
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Jeuxvideo.fr becomes JVFR
The 100% independent gaming news website

Six years after its stop, Jeuxvideo.fr is back and becomes JVFR! The famous video games website -developed by fans in the early 2000s- became professional in 2005 after its purchase by Cyréalis, then by the M6 group three years later. After the golden age of the 2000s, the site is gradually abandoned, before closing its doors for good in 2015.

Definitely... not really! Clubic, the high-tech and digital news website has just relaunched Jeuxvideo.fr in June 2021. For this occasion, the site changes its name and becomes "JVFR", nickname that the community had given to the site during its glorious years.
With JVFR, the Clubic teams intend to offer to the Internet users a 100% independent video game news site, made by and for enthusiasts. In addition to covering all the video game news, JVFR offers tests, buying guides, good deals, etc. 

With its new identity, JVFR intends to regain its place as an outsider in the French-speaking video game press, alongside Jeuxvideo.com and Gamekult.
JVFR's new identity is inspired by Japanese pop culture, but also by cyberpunk culture and the retro-gaming universe (which should not displease the nostalgic of arcade terminals, the unconditional of Space Invaders, Super Mario, Street Fighter, and other classics in all kinds).
JVFR is now written in capital letters with a character design that is geometric, modern and digital, a bit like "Tetris". The letters are particularly "bold", rigid and angular, but they nevertheless keep a certain roundness, the angles are not prominent but blunt, as in the logo of Clubic.

The red is obviously another nod to Clubic, but red is also a color that suits perfectly to the world of video games, evoking passion, enthusiasm, determination, perseverance... 
JVFR - Brand identity
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JVFR - Brand identity

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