Lucid is a CBD company that aims to promote relaxation and relieve anxiety to its consumers. Our branding and design direction for this project was eccentric, bold and playful. Blue is one of the primary colours for this brand, blue is known to be calm, relaxing and mentally soothing. We chose an eye as the pictorial mark with a hand-drawn feel to it. Our goal for this design was to attract spiritual millennials & gen-z’s to natural alternatives to pharmaceutical medications. Although they do not recommend using this product unless spoken to a medical professional.
