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New York Lottery candy cane alphabet
In November I created this bespoke alphabet for DDB's Christmas ad campaign for the New York State Lottery. Actual candy canes were photographed and manipulated to create the letterforms - which in turn was based on a typeface from the 1800's.
While it doesn't scale down so well, the full sized print ads allow you to see the detail.
New York Lottery candy cane alphabet
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New York Lottery candy cane alphabet

A bespoke alphabet created for DDB's New York State Lottery Christmas ad campaign (2013).
376
6k
6
Published: