NON-Dangerous

Packaging
Illustrator
NON-Dangerous | Packaging Design
 Branding | Packaging | Graphic design





In visual perception, cute images are often used to reduce threats and strangeness. Cats are a symbol of cuteness with such magical powers, making all products seem lovely. And we purchase these lovely products blindly. Today, most product packages are occupied by cat images, from clothing to snacks or napkins. People add cat images to almost any commodities, even though some have no attachment to the cat.

So we came up with an idea. If cats are symbols of cuteness, which could eliminate threats,  we put this symbol to the dangerous goods, what things gonna happen..... 
Or maybe we just want to add cat images without thinking.

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直到今天貓咪已經霸佔了1,000,000,000,000種商品的包裝…. 』

視覺上經常使用可愛的形象淡化威脅和陌生感,貓咪就是擁有這樣魔力的符號,使所有商品萌化,讓我們手不自覺地將商品拿起來瞧一瞧。 時至今日幾乎所有的商品都被貓咪佔領了,不管是服飾、零食或衛生棉都能和貓咪結合,甚至出現一些毫無道理的迷之搭配。

於是我們生出了個想法,如果貓咪是可愛、消除威脅的符號,那麼將這樣一個意象加於日常認知的危險品之上,會出現怎樣的迷之效果呢?..... 又或者說我們只是想無腦做貓咪周邊。





(刀)KNIFE


(酸)ACID


(釘)NAIL


(鋸)SAW


(報)POSTER



Plan/Produce: tonetone.design
Designer: Peiling Song, Nic Huang
Photography: Mok

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2021.01.11


NON-Dangerous
Published: