Norwood is a charity that supports people from children and families facing challenges in their lives due to additional educational needs, mental health or severe wellbeing issues to anyone of any age with learning disabilities or autism.

They had been unable to fundraise in the way they usually would (events) during the pandemic and needed a fundraising campaign with the clout to take the place of multiple fundraising challenges and their annual dinner. 

I worked closely with Daria (the other designer at TwoBoys) to generate multiple tag lines and visual concepts for this campaign. They eventually settled on 'Together we are...' but with multiple options for the final word - to capture the multitude of services Norwood offer their community.

Together, Daria and I ran the campaign across multiple assets, print and digital.

One of the pieces I most enjoyed creating for this project was a set of statistic motion graphics for their social media, to be pushed out during the 36 hours of the campaign and highlight the need for Norwood's services.

A large amount of the fundraising takes place on WhatsApp, so I created a set of key message stickers branded for the campaign to be used in the 36 hour window of future campaign.