Volta is a traditional ice cream franchise in Argentina with near 100 years of experience. We designed a new vegetarian line of ice cream. For the project we created a new logo (to differentiate from their main), the packaging for eight new flavours and also the back wall of their flagship store.
For the packaging, we came up with a two sided concept. First we wanted to use black as opposed to white which is associated with milk and cream, ingredients that the vegetarian line doesn’t carry. Second, we wanted to show the flavours as a vertical garden. That way we would show variety in a colourful way and at the same time linking it to a vegetal feel.
We also participated in the interior design for the flagship store. We came up with the flavor wall. Which consists in 70 different pieces of engraved Corian® plastic, one for each ice cream flavor that the stores sells.
Neon signs communicate the brand's website and vegan and keto products.
