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Vitamin Energy Packaging Design

Katherine Hartono
•
Packaging Design for Vitamin Energy drink
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
Product:
These are the packaging designs for new products, fruit juice called Vitamin Energy. The product is like a vitamin shot with variety flavors that comes from natural fruit ingredients. They are Vitamin B shot, Vitamin C shot and Vitamin E shot.

Target Audience:
Health conscious trend setting males and females in 30s-40s who are familiar with strong health benefits of super fruits and leading a healthy but busy day to day life. They would consume this juice as a health supplement in the morning with their breakfast or in between meals whenever they require that extra shot of vitamin energy.

Market:
Product launch in Japan, initially in the Convenient Store channel with 
health positioning.

Distribution:
Convenient store and Supermarkets

Concept:
Eye-catching colors that pop up for the strategic product placement in the Convenient Stores' and Supermarkets' shelves.

For the language to be translated into Japanese, I want to highlight "Enhanced Vitamin Value" in the packaging:

強化されたビタミン値
Kyōka sa reta bitamin-chi

By reading the value in Japanese they will easily understand it and differentiate
the product from other fruit juices on the shelves and will buy them for extra energy when they start to get tired or even before the start of the day.

Selling Points:
1.100% Juice Puree with Thick Texture
2. Enhanced Vitamin Value, condensed nutrition similar like vitamin supplements
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
For Vitamin B shot: the main ingredients consist of Acai, Banana and Goji Berry.

art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
For Vitamin C shot: the main ingredients consist of Acerola, Mango and Orange.
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
For Vitamin E shot: the main ingredients consist of Blueberry, Cacao and Maqui Berry.
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
For Vitamin B shot campaign, the tagline is: "Your Daily Vitamin Shot."
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
For Vitamin C shot campaign, the tagline is: "Your Healthy Natural Support."
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
For Vitamin E shot campaign, the tagline is: "Your Current Energy Booster."
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
Billboards advertising on MRT stations
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
Billboards advertising on top of Malls
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
Small billboards advertising with backlit inside shopping centers
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
Strategic billboards advertising placement on bus stops near beaches
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
Strategic billboards advertising placement during music festivals on bus stops
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
Strategic billboards advertising opposite hospitals on bus stops
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
A sample of products placement on the shelves of a supermarket
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
These are the open construction of the packaging designs
Social Media postings for Vitamin Energy
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
art direction energy booster energy drinks Fruit fruit juice juice Packaging packaging design supplement vitamin
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Vitamin Energy Packaging Design
Published:
Katherine Hartono's profile

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Katherine Hartono's profile
Jakarta, Indonesia

Vitamin Energy Packaging Design

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