Australian utility SaaS business, Neara (formerly Power Lines Pro), reached us to develop their new brand identity to serve as the umbrella company under which the different products and services would live. We worked on the transition of Power Lines Pro to the umbrella company āNearaā developing the new brand positioning, architecture, and visual identity.
The name reflects how the company brings partners ānearerā to their assets, environments and businesses.Ā The rebrand is a reflection of the companyās diversifying growth ambitions into new infrastructure sectors with theĀ symbol serving as the starting point to integrate the services and products under this umbrella. By using the negative space it generates a dynamic way to create up to 256 product logotypes.
āāāāāāā
The name reflects how the company brings partners ānearerā to their assets, environments and businesses.Ā The rebrand is a reflection of the companyās diversifying growth ambitions into new infrastructure sectors with theĀ symbol serving as the starting point to integrate the services and products under this umbrella. By using the negative space it generates a dynamic way to create up to 256 product logotypes.
āāāāāāā
Agency: Mubien Brands
Brand Consultant: Tenielle Stoltenkamp
Brand Consultant: Tenielle Stoltenkamp
Creative Direction: David Mubien
Art Direction: Javier Ochoa, Daniel Iglesias, David Mubien
Art Direction: Javier Ochoa, Daniel Iglesias, David Mubien
Design: Carlos Almagro, Patricia Orden
UI/UX: Javier Ochoa
Motion: Daniel Iglesias
UI/UX: Javier Ochoa
Motion: Daniel Iglesias
