Purdey's - Rejuvenate & Natural Energy.
THE BRIEF
 
Repackage Purdey’s Rejuvenate and
extend its range to include one new
product – Purdey’s Natural Energy.
With the world increasingly looking for
products that work in harmony with our
bodies, it’s time for Purdey’s, in its own
way, to share its secret more broadly.
Your challenge is to create packaging
designs which enable this to happen,
without losing the curiosity of the brand.

"Purdey’s is less marketed and more
discovered by its loyal followers in urban
corner shops and supermarkets."

My response to the re-branding of the purdeys bottles was to focus on the unique selling points that the products posess and to focus on a demgraphic most suitable to the benefits the drinks have to offer, as stated by the brief the existing audience is a loyal following of health and fitness hobyists, presumably aged 20 - 40. In order to attract a awider audeince within this sub-culture i focused upon cassual sports with a more alternative edge to fit in with the cult approach that purdey's have taken since thier creation and to appeal to a young "trendy" demographic as well as the existing audience the brand has aquired over the years. i wanted to utilise the element of the floral extracts used in the making of the drinks, the more i worked into the project the more i refined the visual use of floral imagery to the subtle hint of damiana leaves (used in the process) in the background of the logo's to symbolise the subtle hint the actual flowers have on the beverage.


 
Purdey's - Rejuvenate & Natural Energy.
15
1,224
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Published:

Purdey's - Rejuvenate & Natural Energy.

Re-package/Re-brand Purdey's Rejuvenate and Natural Energy.
15
1,224
0
Published:

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