TASK
The task was to develop the design of the logo for the clothing showroom called "The Pearl", which will be used at points of sale and for the merchandise.
The concept of this store echoes the idea of the luck to catch a rare pearl. Since this store has already "caught" cool items from different brands for you, so you will not get lost in the variety of choices and will immediately find the most successful items - real "pearls" that the stylists have already "caught" for you.
ANALYSIS
We must admit that the brand name is not unique, and there are already many companies with a similar name, so we have to stand out.
After analyzing dozens of logos, I found one pattern: EVERYONE goes into illustration or is trying to show the pearl either in the form of the stone itself, or in the form of a mollusk.
Also, given that our logo will be printed a lot not only on tags, but also on fabric, we need a simple shape.
And then I came up with the idea that fully matches the task: to stand out, you need to keep it simple!
THE IDEA IN GENERAL
I wanted to propose the concept of ultra-minimalism "beauty in simple". I see The Pearl a small and unobtrusive, but at the same time elegant accent that I have depicted in the logos. Such a solution will make the customer think about the idea for a while.
