VREL? Eine Spurensuche
Campaign with poster series, banner, cards location branding and booklet
Freelance project with PARAT.cc Munich
2021
This project was a whole campaign for one single painting — Alte Pinakothek Munich celebrates the new acquisition of a 39 x 29,3 cm artwork from a still unknown artist named Jacobus Vrel. His paintings count to worldwide treasured curiosities. There is a mystery about this guy from the 17th century who often was confused with legendary Johannes Vermeer.
In this campaign we send people (target group also kids) on search for clues. Playfully we wake interest and get attention for this dutch master who has been unknown way too long.
