Clay & Product Design
Ruralista Brand, 2014
Renewal resistance & work. Project ideas that help humans to set themselves free. Work with the idea of consumption in a more noble way, to seek contact with what it is truly human. We believe that existence achievement is to generate a new language, both in shape and matter, through which society is able to understand itself (in the individual aspect) and at the same time feel each other.
We seek to manifest a unique vision of the moment in which we live as a society; in search of generating resonance on identity, in the vision of recognizing one's own land and its work.
The value of manifesting a piece in design matters is transgressed by the search to dignify the daily life of society in different areas; if we seek for our society to live a more just reality,
it is necessary to have the primary idea that we can be a society that creates its own ideas and needs, both in essential, anthropological and social aspects, as well as in commercial matters.
· · ·
