bianca skincare - Logo, Packaging and Website

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bianca

Logo Design, Packaging, Social Media, Website Design

Keep Calm and B* organic

Bianca is an Italian skincare brand, whose organic products are formulated using the most advanced biotechnology, packed with antioxidants to nourish your skin and maintain its healthy balance. Sardinian climate and rich soil supply a concentration of vitamins and minerals. The line consists of the Cleanser, Toner, Cream and Sugar Scrub, all made with natural extracts that detoxify, hydrate and improve skin tone.

Bianca's Mission & Our Challenges

After the discussion with Bianca, the mission was to help her represent her brand as a simple and relaxing brand, as she focuses on sustainability (using recyclable materials and organic extracts) and the simplicity of her ingredients and way of life. Our biggest challenge was how to make her brand really simple, but still different from competitors, and at the same time convey the quality of her creams and ingredients.

The Output & Impact

After having a few meetings together, we decided to go for a route with a simple, but unique wordmark. Along with that, we paired it with the ‘sea star’, which resembles happiness, relaxation, and uniqueness. The color scheme we used is a representation of the Sardinian ocean (and sky), paired with the sandy beaches and lavender tone for nourishment and peace. We used a trendy organic serif typeface to make a connection with the organic story and values she wants to convey.

Prior to this branding, Bianca sold her products without any web presence or identity. Really stoked to hear that she was able to raise the pricing of her products by 3x and not only that, but grow her sales by 240% in the first two months of launching a new brand line and website.

Ivan, thank you and whenever you are around in Sardinia, message me to hop on lunch and test my skincare products :))) So… my friend collaborated with Ivan, a few years ago, to help her build her restaurant’s branding - so she recommended Insigniada to me. I can only say that I’m so thrilled that I had opportunity to work with Ivan (and Insigniada team) because they made this even better than expected!! So happy to finally see my products in real ‘outfit’ and now I can finally pursue my passion to build this professional skincare brand!

Bianca Lanzini, Owner | bianca skincare

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