LEXUS BLACK EDITION
RC 300H F SPORT COUPE
Our very first project with Lexus was to shoot the new Black Edition Lexus RC 300h F Sport Coupe. The work was all shot in a studio near London England by photographer Tim Wallace and the work is now being presented through Lexus channels to promote their new 300h model.
Some promotional photography had previously been carried out in the US prior to the cars official unveiling but the images were not quite achieving what Lexus had hoped for from the photography. Lexus contacted Tim as he is well known for his dramatic lighting and most especially for his ability to create dramatic photography of vehicles, or indeed vehicle details, lit in near darkness.
The athletic lines of the Lexus RC 300h F Sport coupe were given dramatic added visual impact with the special new Black Edition model, which went on sale after making its first appearance at the Geneva International Motor Show.
The Black Edition emphasises a dynamic and stealthy look with a range of new black styling elements, inspired by the dense colour of Japanese sumi ink, used for centuries in traditional brush painting and calligraphy.
The athletic lines of the Lexus RC 300h F Sport coupe were given dramatic added visual impact with the special new Black Edition model, which went on sale after making its first appearance at the Geneva International Motor Show.
The Black Edition emphasises a dynamic and stealthy look with a range of new black styling elements, inspired by the dense colour of Japanese sumi ink, used for centuries in traditional brush painting and calligraphy.
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All images shown on this site are protected by
International Copyright Law and by the Copyright
Designs & Patents Act 1988.
All images shown on this site are protected by
International Copyright Law and by the Copyright
Designs & Patents Act 1988.
