Erkan Cetin's profile

Neenah Trojan Horse Swatchbook

This is special edition swatch-book created for the Neenah Paper Company’s selected clients to reflect the company’s high product quality. The Trojan horse is a unique artistic approach to the swatch-book concept. The hood of the Trojan horse includes mini swatch-books itself. Each of these little swatch-books represent a different type of Neenah paper with different finishing and production information created and bonded with legendary names that are inspired by Troy's history as well as the color of the each book cover, book names, logo and paper names.
 
Award: 2014 AIGA - The Professional Association for Design
5th Pin Up Show, People's Choice Awards for Neenah Trojan Horse, Paper Swatch Book Promotion.
 
Award: Merit Award in the 2014 HOW Promotion & Marketing Design.
The logo that I've developed on each swatchbooks are inspired by Troy's army helmet and combined with the color of their gold artifacts as a gold foil stamped to reflect part of the history.
Business card that peforated from the swatchbook.
Production notes page.
Production considerations page.
After complated my idea sketches, I've created the the horse in the Cinema 4D software by applying final production size on the main body for the final approval from Professor.
Creating the idea first in the Cinema 4D
Covering the main body with small piece of woods.
Experimenting with the wood types and CNS cutting machine.
Neenah Trojan Horse Swatchbook
Published:

Neenah Trojan Horse Swatchbook

Created special edition swatchbook based off of Troy history.

Published: