WHO
Quorn® has been fighting the good fight for meat free eating. It’s a revolutionary story that’s far from finished - it grows each day as we develop new, meat-free meals, that continue to do good for people and the planet.
WHAT
We were approached by Quorn to develop and run an activation for their Good Moves campaign held at Facebook Office Singapore and to propose a graphic system for their collaboration with Rebel.
A lockup that could be easily be extended to other marketing collaterals both online and offline
and packaging.
A variety of ways for their sales kit to be designed. A health food based concept where the product and POSM catalogues can utilise die-cut pages as healthy ingredients for visual interest.
These are some action cards to engage with consumers during the activation to get them moving and to create a lasting memory of the brand in their minds.
Agency: POPPER Asia - www.popperasia.com
Creative Direction: Justin Seow
Accounts: Puiling Ng
Creatives: Myself, Shuhui Ng
