A range of promotional material for this years (2011) Leeds College of Art End of Year Graduate Show programme. The range includes a poster and flyer combined, a private invite, outdoor and indoor signage, plus a tote bag and online advert. 

The concept is based on the perception that to be successful as a creative you have to be in London. However Leeds College of Art has continued to go from strength to strength and has built a reputation to match. Today the North is producing creative talent to rival anything coming out the rest of the UK. Hence 'The Tide's Turning'.
The tone is light-hearted and meant as a gentle jibe. The concept is designed to appeal to Northern humour a well as to intrigue Southern visitors,, keen to know if the North really can compete!

 

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