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    About

    An identity for the Distinguished Doberman Rescue League.
    Published:
The Distinguished Doberman Rescue League Inc. logo and business card. I wanted to down play the Dobermans bad reputation and use something light hearted, like the monocole and bow ties. The use of only black relates to the ridigness of the Doberman and compliments the cartoon aspects well. The spiked ribbon frame is ment to represent a first place ribbon you would receive at a dog show, helping to give a distinguished look. One of the biggest challanges the rescue has, is over coming the Dobermans bad reputation. I used the Tennis ball to help relate the breed as more of a family pet than a family guard dog.