Prudential SG: SCSM 2021
OBJECTIVE:
Launch monthly content ‘packages’ that align with SCSM training plan/journey, highlighting
Launch monthly content ‘packages’ that align with SCSM training plan/journey, highlighting
availability of PRUSafe Sports on Pulse app.
Early draft and sketches
VISUAL CONCEPT & DIRECTION
Appeals to youth around 18-25 years old.
Relatable to running audience.
Visual should be inspired by Prudential’s values: Ambitious, Curious, Nimble, Courageous
Illustrations-based visuals that will stand out on SCSM website.
Final adjustment for the colours and details
The Final artwork
Some other layouts for the banners
THANK YOU!
