Real Veggies. Real Crunch.
Passionate food waste warrior and founder of Pulp Pantry, Kaitlin Mogentale gave us the task to craft a brand system for Pulp Chips to align with its better-for-you ethos. Our objective was to highlight the eco-conscious “up-cycled” appeal and to create the crave-able moments consumers expect while establishing visual brand recognition in the heavily saturated chips aisle.
Quality Superfood Snacks for Everyday Eaters
The term “up-cycled” is a fairly new concept and niche. Pulp Chips is the only grain free veggie chips to give a second life to pulp. We leveraged this opportunity to create a cohesive brand system around its eco-conscious mission. By up-cycling under-appreciated ingredients into classic favorites, Pulp Chips are the snackable food that respect the global footprint and legacy we each leave behind.
Product Photographer: Nivi Shaham
