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    What’s the best way to engage hundreds of mall shoppers during the busy holiday season in just 15 seconds? That’s the question we sought to answe… Read More
    What’s the best way to engage hundreds of mall shoppers during the busy holiday season in just 15 seconds? That’s the question we sought to answer when Lionsgate Home Entertainment tasked us with promoting the Blu-Ray + DVD + Digital HD release for RED 2, the action-comedy sequel to RED starring, Bruce Willis. The goal was to create a 15-second digital ad to run on “in-mall” video screens on throughout Westfield malls. There was just one constraint, we were only allowed to use the approved key art poster. So we brought it to life using explosions, fire and some rock & roll. Read Less
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