SUPER PUMA SS23
Puma has been one of the world’s leading sports brands since 1948. Every year they have tried (and succeded) to overcome themselves, creating some of the most original, colorful and athletic footwear, apparel, and accessories in the business. Football, Basketball, Golf, Running, Fitness, Motorsports. You name it, Puma has been there year after year.
When our partners of Quimica came to us with the posibility of working in Puma’s SS23 Campaign, we knew there was an opportunity to create something big and impactfull. They wanted the project to speak about progress, about the idea of always moving forward, thinking of the future. The concept had to be reflected with the freshness of the project’s art, as well as with the speed and dynamism of its animation.
The video also needed to transmit how big of an influence Puma has been for sports throughout history.
This is what we came up with:
Client: Puma
Agency: Quimica
Animation Studio: Samsa Videos
Direction: Juanda Zuluaga
Script: Francisco Gilges, Juanda Zuluaga
Art direction: Juan Barbosa
Illustration: Edgar Rozo
Assistant Art Director: Laura Acevedo
Story board: Laura Acevedo
Cell Animation: Octoon, Franco Ochoa
2D Digital Animation: Juanda Zuluaga, Vicky de Genaro, Miguel Espinel, Diego Diaz, Gonzalo Villafañe
Sound Desing: Vicky de Genaro
MOTION
STYLEFRAMES
THANKS FOR WATCHING!
