TotalEnergies, known for cascading their global creatives wanted to reinvent itself in India. We were challenged with a few tasks to relaunch HiPerf, Total became TotalEnergies & Hi-Perf had a new packaging. That’s not it. They were to release a TVC after the gap of good 4 years while the competitors were at top of their communication.
TotalEnergies and Wavemaker, India present, from the heart land of Bollywood #LambaChalega. A catchy qawwali featuring the extremely talented Pankaj Tripathi as Master Mechanic and the Indian Idols, Salman Ali & Swaroop Khan as assistant mechanics, who also became the voice of Lamba Chalega.
Credits:
Agency Team:
CCD: Karthik Nagarajan
NCD: Raunaq Sikka
CD: Deepak Ramesh
ACD Script & Lyrics: Prammod Sanghi
Head Wavemaker Films: Aarnav Mukherjee
Creative Producer: Rajeesh TK
Business Director: Anindita Roy
West Content Head: Siddharth Khare
Business Manager: Simran Hemrajani
Client lead: Shrikant Deokar
Media Team: Sonal Singh, Rajesh Kotenkar and Harpreet Kaur
Produced by: EO2 EXP
Producers: Risheeta Agrawal, Rishabh Agrawal
Director: Aneesh Malankar
Executive Producer: Farzeen Khan
DoP: Yogi Sankotra
Director's Assistant: Pankhuri Ranjan
Chief Assistant Director: Kelvin Mendonca
AD Team: Sid Kode, Shamit Gajbhiye, Wendell Mendonce
Storyboard Artist: Sumedh
Production Designer: Surbhi Laddha
Stylist: Saloni Mahendru
Hair and Make up (additional cast): Ankit Trivedi
Line Producer: Parag Bhagat
Production Assistants: Virang, Dhruv
Choreography: Dhanraj Panchal
Team EO2: Naman Kohli, Drishti Shah, Aniruddh Bajpai, Jay Patel, Karpuswamy
Offline Edit: Aneesh Malankar
Online Edit: Owlstand Designs (Saurav De)
Grade: Navin Shetty (Nube Studio)
Music Director: Abhishek Bhatia (Curtain Blue)
The TotalEnergies team
Kanchan Dahiya - VP - Public affairs, communication & CSR
Gunjan Bhutani - Sr Manager - Marketing & Corp communication
Aditya Karvasara - Assistant Manager - Digital Marketing
Abhijeet Bose - Executive - Communication & Innovation
Kartik Iyer - Executive - Startegy & Marketing
