Trulin and Co. is a mexican jewelry brand, and for their annual project, they have decided to take “Guilty Pleasures” as the main topic taking the gourmet field in action in a way that isn't just a delight taste and elegant like their jewels but a mouthwatering satisfaction that has an accent in details. Collaborating with the chocolatier Soraya Soto, they took chocolates and put them on a singular mexican way.
In collaboration with the designer Kuro Strada, we were commissioned for the design of the packaging, with the main goal of had a unique element that distinguish each flavor, designing a product that could have the look of a gift in the hands of everyone without the eccentricity and particularities of a specific holiday.
Our graphic direction was to create contrast between the geometric elements, colors, patterns and typography in order to evoke the flavors and smells of the product before you've started delighting them.
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