BHSAD: "Touch" fruit wine
This is my packaging semester project for British Higher School of Arts and Design. The assignment was to develop a packaging for an imaginary brand of fruit wines. I had a freedom to expand the definition, so it became a small private winery, owned by someone, whose successful IT/real estate/business consulting/etc. business lies in a completely different field, so this winery is an expensive hobby. Thus an image of down to earth farmer with a shovel and a pitchfork was dropped. The winery has a small run of 5-10 thousand bottles a year, may be even less, and a line of limited edition numbered bottles.
Target audience: women 27-30 years old, young and ambitious professionals with above average income.
Price range: high.
Special thanks: Leonid Slavin and Nadezhda Parshina for kicking my a…
BHSAD: "Touch" fruit wine
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BHSAD: "Touch" fruit wine

Semester work for BHSAD: bottle design for "Touch" fruit wine.
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