Leveraging his significant experience in founding and guiding high-performance startups, Shawn Whitson has owned and served as the CEO of Scottsdale, Arizona-based technology company Trinity Proximity Inc. since 2016. In this role, Shawn Whitson oversees the company's operations and has helped to create an innovative and user-friendly platform that accelerates the growth of small and medium-sized enterprises through digital marketing. He's also well-versed in a range of marketing concepts, including integrated marketing.
Integrated marketing focuses on disseminating holistic and consistent messages across all of a company's marketing platforms. Customers can connect with a brand in a consistent manner thanks to this strategic marketing approach.
Integrated marketing is founded on the idea that all consumers should have the same marketing experience, regardless of device. What this means is that customers using mobile phones, desktops, laptops, tablets, and the various means of communicating with the company while using these devices, will see the same content.
Integrated marketing contributes to greater overall campaign performance, since the brand's narrative is more consistent. Companies that outperform their competitors in marketing are 1.5 times more likely to use an integrated technology solution to help them tell the same story across all of their platforms. By allowing brands to repurpose content across several platforms, integrated marketing also saves money on content creation.
Marketers aren't the only ones that benefit from integrated marketing. Customers will also value the consistency that a cohesive brand narrative provides. Because of the increased familiarity, they are better able to comprehend what a brand does and how it may benefit them.
Integrated marketing focuses on disseminating holistic and consistent messages across all of a company's marketing platforms. Customers can connect with a brand in a consistent manner thanks to this strategic marketing approach.
Integrated marketing is founded on the idea that all consumers should have the same marketing experience, regardless of device. What this means is that customers using mobile phones, desktops, laptops, tablets, and the various means of communicating with the company while using these devices, will see the same content.
Integrated marketing contributes to greater overall campaign performance, since the brand's narrative is more consistent. Companies that outperform their competitors in marketing are 1.5 times more likely to use an integrated technology solution to help them tell the same story across all of their platforms. By allowing brands to repurpose content across several platforms, integrated marketing also saves money on content creation.
Marketers aren't the only ones that benefit from integrated marketing. Customers will also value the consistency that a cohesive brand narrative provides. Because of the increased familiarity, they are better able to comprehend what a brand does and how it may benefit them.
