NOOK Color
the Ultimate Reading Experience (2010)
the Ultimate Reading Experience (2010)
From the earliest concepts to story telling to visual design, the project of NOOK Color is to create the ultimate ebook experience for book readers. Worked with creative directors and interaction designers at Nectarine Group to create a personalized reading experience based on insights gathered through user research.
Process Points:
Research/User Interviews, Concepting, Sketching, Visual Design, User Testing, Specification, Production
Work created at Nectarine Group.
Client: Barnes & Noble
Creative Direction: Jeff Tycz, Josh Feldman
Interaction Design: Laurie Vertelney, Jennifer Ng
Process Points:
Research/User Interviews, Concepting, Sketching, Visual Design, User Testing, Specification, Production
Work created at Nectarine Group.
Client: Barnes & Noble
Creative Direction: Jeff Tycz, Josh Feldman
Interaction Design: Laurie Vertelney, Jennifer Ng
