Kunst Chocolade® was born in 2016 by creating handmade chocolate letters based on a Belgian recipe. Today it has more than 10 products, 4 different flavors and more than 1000 followers who enjoy its flavor.

More than a identity redesign, Kunst Chocolade® needs to return to its origin. An analysis of the brand was made and its values were identified: Elegance and Quality of a Fine chocolate.

Under this scheme we created a new branding seeking to reinforce the foundations and essence of this chocolate by applying the “Umbrella Brand” strategy. And thus to be able to identify and place any sub-brands faithfully backed by Kunst Chocolade® quality and prestige.

There is still a long way to go, we are already clear about the scope, values and brand potential, so that its products have the conceptual value they need and start to create a product family around the Kunst Chocolade® universe.

(Mockups are for position only)