ABOUT PROJECT

DEHUD is a company engaged in detailing and car care in Kyiv. We created DEHUB as a center aimed to reveal the true nature of the car. For sophisticated connoisseurs of style and owners of refined taste. For those who do not tolerate mediocrity. For those who understand how details work. We addicted to the shine of the car, the exclusive smell of the interior and high-quality cosmetics.

That is why we break stereotypes about car care and never seek a compromise with our conscience.

The car is an "extension" of the owner.

DEHUB emphasizes its individuality in every detail.

IDEA AND IMPLEMENTATION

Initially, the idea of the corporate identity arose from the desire to show a "switch", an element on the side that is open in the letter and, through inclusion, complements the letter to its usual form. This is the idea of being engaged with the process and being open. In this concept, the "D" letter is similar in meaning to the "drive" position of the automatic transmission in the car.

The logo is also used as a corporate pattern, scaling like tire marks on the road.

RESULTS: NAMING / LOGO DESIGN / BRANDING SYSTEM / COMMUNICATION DESIGN / STATIONERY DESIGN