The sisters of Villa Theresa wanted a new brand for their 150 year old convent and new assisted living facility. We developed a strategy unlike the typical advertising of assisted and skilled living facilities where all the ads are extremely similar and interchangable. Our theme line was the inspiration for the whole project, "Lift Your Spirit".
The logo design is a stylized mark inspired by the unique spires and shape of the large chapel on the campus. We also created a website with floorplans and a print piece. Chuck Hart - Project Lead & Designer; Walt Jaschek - Copywriting; David Stradal - Photography; Brian Barclay - Designer.