We interviewed actor John Leguizamo to promote the Disney film "Encanto." John took the audience through scenes of the movie and used Google Maps to show destinations around Columbus that provided inspiration for the film.

1:20 social post
  


We spoke with Director Questlove about the history of his amazing documentary "Summer of Soul." Using the Google Arts and Culture website we brought the interview to life by sourcing over 100’s of images to give broader context to the issues discussed.

:30 teaser


3:45 interview
  


Google Lens asked us to create an ad that educated people on how to shop through screenshots. This demo was brought to life with three unique spots.

:15 Lifestyle
  

:15 Emojis
  

:15 POV
  


A series of animated spots to show how useful a Smart Home is. Each video highlights different use cases and helpful demos on how to setup your devices through the Google Home app.

1:00 Smart Home night out


:45 Smart Living Room


:45 Seamless Setup


1:00 Bedroom Setup



To help small business owners we created a series of demo’s on how to claim their businesses on Google Maps, so it’s easier for their customers to find them.

:30 Google My Business

Assisting Brand Studio’s Black-Owned Business campaign, we created a series of ads that demonstrated the new search feature on Google Maps with dynamic text and UI animation.

:15 Black-owned restaurant 
  


To celebrate the 15th anniversary of Google Books we interviewed, professors, musicians, and hobbyists who use the technology for discovery and daily research.




Google Social Work


CREDITS

Client: Google
Agency: Hook
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Creative Director: Ryan Michlitsch




Google Social Work
Published:

Project Made For

Google Social Work

Social work developed for Google from Hook

Published: