Tyler Cheli's profile

Intangible Packaging: North, South, East, and We

Each direction fits into a wood engraving that is designed to look like a compass. At the top of each direction is an inked representation of that specific hemisphere. 
Each direction is represented by a color. At the bottom the packaging, a description can be found about the color of the direction. 
 
At the bottom of the packaging, there is a flip out which states all the areas which lie within that specific hemisphere.
 
When the flip out is closed it mimics the engraved compass design and highlights the specific direction. 
Intangible Packaging: North, South, East, and We
Published:

Intangible Packaging: North, South, East, and We

I find the one of the hardest products to package can be those that are intangible. For this project, I chose to package cardinal directions, Nor Read More

Published: