Marvin.
The creation of a brand ambassador.
– Case Study.
Clim–Studio ideated and developed Marvin's corporate character to help them stand out from their competitors. A huggable humanoid creature that will live across all their platforms and products.
Marvin is a behavioural health platform that provides customised mental health care for different professional identities. Marvin partners with hospitals like UCSF, Harvard Psychiatry, and UCLA to provide care for their employees and staff over telemedicine.
– “Marvin strikes the right balance between being serious and fun, feeling novel yet approachable.”–
Once Marvin's character was created we produced a series of 4 looping animations and 5 static images.
Welcoming users to the platforms, congratulating them when terminating a task, acknowledging their evolution... those were some of the messages we needed to convey with our static and animated visual metaphors.
The Perfect tool for a growing business.
Thanks to our creative and production efforts we successfully created a brand ambassador that can make their user’s experience easier, more human, more enjoyable. We welcome them and make them feel that they belong to a safe space. Therefore the user’s experience is better so it translates directly to the service being more effective.
We also gave the brand a communication tool that allows them to speak to their audience in multiple levels. From creating relatable content to a wide audience to specifically interact with them within their product. Marvin’s character has a potential of growth that only depends on the company’s will to use and we can not be more excited to be part of it and help them on that process.
Creative Process
Creating Marvin's ambassador was both a fun and complex process. We sketched and ideated different types of creatures. Ones more abstract than others, we covered first a wide spectrum of possibilities. Marvin needed to feel approachable, a good listener, a helper but also a go-getter, uplifting and charming.
Curated Team
DIRECTED & PRODUCED BY – Clim
CLIENT – Marvin
CLIENT – Marvin
CREATIVE DIRECTOR – Clim
2D CHARACTER DEV – Jonas Mosesson + Shut Up Claudia + Clim
CHARACTER MODELLING – Sebastian Pfeiffer + Albert Carruesco
CHARACTER RIG – Sebastian Pfeiffer
3D LOOK DEV – Joao Lucas + Edgar Ferrer
CHARACTER MODELLING – Sebastian Pfeiffer + Albert Carruesco
CHARACTER RIG – Sebastian Pfeiffer
3D LOOK DEV – Joao Lucas + Edgar Ferrer
3D CHARACTER ANIMATION – Russell Etheridge
3D CHARACTER POSING STATIC IMAGES – Jessica Herrera
SECONDARY 3D CHARACTER ANIMATION – Jessica Herrera
3D SET DESIGN – Edgar Ferrer + Joao Lucas + Clim
SFX: QB Sound
3D CHARACTER POSING STATIC IMAGES – Jessica Herrera
SECONDARY 3D CHARACTER ANIMATION – Jessica Herrera
3D SET DESIGN – Edgar Ferrer + Joao Lucas + Clim
SFX: QB Sound
